When it comes to creating a job posting for one of the online job boards, there’s plenty of options. However, some can be surprisingly expensive and with few extra frills, compared to free job advertising sites.
If your budget won’t stretch to press placements or TV advertising, then online job boards can be effective and low cost method of recruitment. Online job advertising is also convenient for urgent vacancies if you need to source applications quickly. When recruiting, naturally, most managers would prefer free job advertising, but if you have to pay, how exactly do you know that you’re getting a return on your investment?
Factors to consider when recruiting on job boards
No one is interested in sifting through hundreds, or even thousands, of applications so it’s good to know that most job sites, both paid and free job advertising boards, will do a lot of the hard work for you when you enter the details of the type of candidate you’re looking for. One thing to look at, however, when weighing up the pros and cons of paid versus free job sites, is usability and how much traffic the site is getting. After all, there’s not much point paying for a job posting if no one is going to see it.
How much is recruiting on paid job boards costing you?
Reed – Reed might be in the top five job sites, with 5.76% of all jobs advertised, but it doesn’t come cheap. While there are discounts for bulk job posting, a single six week job posting with Reed will set you back a hefty £175.
Total Jobs – This job advertising site comes in just behind Reed with 5.43% of the online recruitment market. A seven-day job ad will cost £99 while a four-week placement costs £149. There is discounts for a first time job posting.
CVLibrary – A little further down the list with 3.74% of market share. While a single job for 28 days costs as little as £75, the more jobs you need to post the higher the price seems to get with five jobs coming in at £399 plus VAT.
Jobsite – Jobsite sells a two-week posting for £99 with slight discounts for up to five jobs.
Looking for free job advertising?
Fortunately, there are some free job advertising to get the applications coming in too. Universal Jobmatch is one such job site run by a government agency. Just be aware that this job board is set to be replaced on May 14 2018 by the new Find A Job service, which means it will probably take a little time to drive traffic back.
Online job advertising is now the most popular way that people in the UK find jobs, so if you’re recruiting, this is also one of the best ways of finding candidates. If you think there might be useful added features offered by a paid job board, then there might be some benefit for your business in going down that route. Otherwise, most free job advertising comes with similar functionality and will leave more in your budget for other types of traditional recruitment advertising.
Don’t forget that Zoek Job Site offers free job advertising!
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