Job adverts are like any advert: you want results. With a job advert, you’re looking to gain a serious response that leads to applications from good, suitable candidates who ultimately go on to spend a long and productive time in their placed role. You want to choose among suitable applicants; a person who fits into the company culture, or at least complements it. You want a candidate who ticks all the boxes, and for whom the day-to-day reality of the job is not a mismatch with the expectations created by the job advert.
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