So you want to be an Pay Per Click whiz? What does it take? What does it even mean? If you don’t know about Pay Per Click or paid search, you’re possibly one of those people who ignores the ads in search results. But paid search advertising is a £5 billion business, so what skills do you need to succeed in it?
PPC might be considered to be ‘technical marketing’. As such, it requires mix of the creative, the analytical and the methodical. Let’s take a closer look at some of these aspects of the job, and what it takes to be good at PPC.
The Creative Skills