Right now, marketing is one of the career niches most in demand by young jobseekers, especially digital marketing. In one survey, marketing manager topped the list of the best jobs for 2018. But, despite a rising number of vacancies, as a creative niche, it’s still an extremely competitive sector. The key to securing your dream role in marketing really comes down to being able to market yourself. In fact, some would say it’s a form of inbound marketing – you want leads to come to you.
Know what you want to do…
A lot, of course, will depend on your level of experience, but, in such a multi-faceted sector, it’s important to have a clear vision of the type of role you’re looking for, whether you’re a copywriter, SEO expert or digital marketing specialist. Focus on applying for the marketing jobs you’re most suitably qualified for. For instance, you might have all the marketing skills in the world, but if the role means you’ll be managing a team and you have little or no experience of management, then there’s a very good chance you won’t get an interview. Even if you did get the job, you could quickly find that you’re out of your depth.
What’s more, if you broaden your search too much, you could simply find yourself at more interviews than you need and dealing with a lot of rejection. That’s time that could be spent pursuing better job leads.
…then show that you can do it
Securing a role in marketing means being creative – especially if you’re just starting out on your career. Demonstrate what you can do by writing a blog on why you want a career in marketing, or create a growth strategy using digital marketing for a company you want to work at. Be creative and do something that helps you stand out from the crowd. After all, that’s what marketing is all about.
If you’re having little success, widen your search. By focussing on marketing jobs in London or other big city, you could be missing out on a role that’s ideal for your skill-set and qualifications. Small agencies are starting up all the time in small towns and rural locations. Also accept that getting into marketing may mean starting as an intern or on low earnings. Marketing jobs can start at as little as £18,000. However, experienced marketers can expect earnings of around £47,000 per year. You can get a better idea of expected salaries for the type of role you’re looking through a job search on Zoek.
Stay ahead of the curve
There are marketing jobs in virtually every industry sector, but the technology and the skills required to work in those roles is constantly evolving. As this government report highlights, marketers have to keep up-to-date with industry developments, constantly honing and developing their skills to meet the needs of the industry. Look out for the new and emerging marketing techniques and technologies. If you can secure the training you need to fill digital skills gaps in particular, then you’ll have a distinct advantage when it comes to securing your dream job in marketing.
Did you know that Zoek has the following marketing jobs available: