You’ve got as far as the PPC Executive interview, so you’ve ticked off some of the necessary boxes. but how can you prepare to shine in the interview so you can advance your career in PPC?
1 Get your Google Adwords Certification
If you haven’t already, of course; proof of the pudding and all that. Besides, the exam is a combination of the wider PPC model as well as specific hands-on topics, as your interview will be.
2 What features of Adwords excite you?
Which have the most potential for a company like the one you’re interviewing at - sitelink extensions? Dynamic Keywords?
3 Win some, lose some
Fix in your mind the answer to PPC variations on the classic interview questions: your most successful campaign change, and your biggest failure. In other words, what actions did you take to save/make your past company money, and a situation where you handled near disaster.
4 Show you’re the confluence of artistic and analytic
Good PPC is a combination of a keen analytic mind (you’ll know your CPA from your CPM) but the most effective ads are crafted by wordsmiths who know how to condense prose into 30 characters*
5 Do your homework
Are the company presently running any PPC campaigns? Spend time on their website, note their overall keywords, search to see if they currently have any PPC ads (do it on Google and Bing). Do you like what you see? Can you make suggestions? If they are running ads, and at a risk of wasting their money, click on their ads and see if the landing page matches the expectations raised by the ads. Analyse that too.
Of course there are so many other PPC interview questions that can be thrown at you. The preparation is the key to interview success. Answer the question asked of you, and if you don't know, say so.
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*Expanded text ads allow for 2x30 character titles and a 80 character description, but still require skill to include meaningful text, keywords and calls to action.
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